3 Basic Ingredients, a Million Possibilities: How Small Pizzerias Succeed With Uniqueness in an Age of Chain Restaurants
At its heart, pizza is deceptively simple. Made from just a few humble ingredients — baked dough, tangy sauce, melted cheese and maybe a few toppings — it might seem like a perfect candidate for the kind of mass-produced standardization that defines many global food chains, where predictable menus reign supreme.