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May 23, 2026

Are You Embracing a “Soft Life”? Inside the Popular Trend That’s Worth Making Permanent

If you’re looking at the social media feed for #softlife, you might assume the trend is solely focused on curating aesthetic peaceful experiences: With nearly 200 million views on TikTok, the hashtag is populated with videos of people enjoying things like candlelit baths and working by the gently lapping ocean. But truly embracing a soft […]

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