If you’ve spent time on social media lately, you may have come across actor Jack Henry Robbins — son of Susan Sarandon and Tim Robbins — poking fun at himself in a series of videos. The 36-year-old has been playing off the recent discourse around “nepo babies,” or people who may have gotten a leg up from having successful parents, by unabashedly (and jokingly) using his famous mom and dad for clout.
Now, Robbins is lending his humor to a more serious cause: helping real babies. The actor teamed up with the nonprofit National Diaper Bank Network to star in and co-direct a PSA raising awareness for the millions of American parents who lack basic necessities for their little ones. According to the organization, 1 in 2 families with young children are in need of diapers.
“The fact that half of U.S. families with young children can’t afford diapers is a serious issue, so it’s an honor to use my comedy and nepo baby character for something so clearly good and important as their mission to end diaper need,” Robbins shared in a news release.
According to advertising agency Tombras, which conceived of the campaign and partnered with the nonprofit to produce the video, the term “nepo baby” had a 99.8% greater share of media coverage in 2024 than the term “diaper crisis.” In the video, Robbins urges viewers to focus on the more important issue, directing them to the website NepoBabiesforBabies.org to donate to the National Diaper Bank Network.
“So many public health issues facing our country are complex and seemingly unsolvable. Ending diaper need is simple and only requires small things like diapers,” said CEO and Founder Joanne Samuel Goldblum. “We are so grateful to Jack and the entire team at Tombras for bringing a bit of humor to a very real problem that is prevalent in all of our communities. We all know that every baby deserves clean diapers.”
In a 2023 survey the nonprofit conducted on diaper insecurity, 1 in 4 parents and caregivers with diaper need reported missing work or school because they did not have the diapers required to drop their babies off at daycare. And 28% of respondents said they skipped meals for themselves so they could pay for diapers.
National Diaper Bank Network works to change these statistics through a number of initiatives, including its network of over 240 diaper banks in communities across the country.
“I hope people watch the PSA, especially because working with the lead actor, me, was very difficult, because of his ego and self-sabotaging nature,” Robbins joked. “I am relieved we were able to finish the shoot day with only a handful of mini nepo meltdowns.”
Interested in hosting a diaper drive or volunteering with the National Diaper Bank Network? Visit the website for ways to help.
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