Why the Price of Arizona Iced Tea Remains 99 Cents Despite Inflation
Don Vultaggio began Arizona Beverages in May of 1992, creating the now-ubiquitous iced tea can with a 99-cent stamp indicating its affordable price. Thirty years later, that stamp has remained — and despite soaring inflation across the U.S., it’s not going away anytime soon. In April, Vultaggio told Today that his consumer-focused strategy, which places […]
Why the Price of Arizona Iced Tea Remains 99 Cents Despite Inflation Continue Reading »